In my early 20’s I worked briefly in a phone bank for television shopping service, followed by a stint as a lead generator for a financial planner. While the phone bank was boring and paid poorly it had one thing going for it; at least the people I talked to there really wanted to talk with me.
Cold calling people is never fun and my shift had me calling people during the dinner hour, sucky! The good news was that after a few days I was promoted to calling targeted leads which meant I only called people who had already expressed an interest in my bosses services. As you can imagine the calls were much more fruitful and ended with a lot less yelling and phone slamming.
In the years since I’ve often wondered why the unsolicited cold calls were made at all. Seriously why would you make a 1,000 calls for one appointment, especially when only 1 out of every 4 initial appointments becomes at least a short term customer. It would make a lot more sense to me whether your selling financial planning, insurance, or car loans to call people who are actually interested in your product or service.
I know what you’re thinking – How do I find those people? – and the answer is pretty simple. Services like Equileads, do the early work for you and provide contact information for people genuinely interested in your service. Imagine calling to tell someone about a car loan and actually reaching someone looking to finance a car.