Feb 15

Work Smarter, Not Harder

In my early 20’s I worked briefly in a phone bank for television shopping service, followed by a stint as a lead generator for a financial planner. While the phone bank was boring and paid poorly it had one thing going for it; at least the people I talked to there really wanted to talk with me.

Cold calling people is never fun and my shift had me calling people during the dinner hour, sucky! The good news was that after a few days I was promoted to calling targeted leads which meant I only called people who had already expressed an interest in my bosses services. As you can imagine the calls were much more fruitful and ended with a lot less yelling and phone slamming.

In the years since I’ve often wondered why the unsolicited cold calls were made at all. Seriously why would you make a 1,000 calls for one appointment, especially when only 1 out of every 4 initial appointments becomes at least a short term customer. It would make a lot more sense to me whether your selling financial planning, insurance, or car loans to call people who are actually interested in your product or service.

I know what you’re thinking – How do I find those people? – and the answer is pretty simple. Services like Equileads, do the early work for you and provide contact information for people genuinely interested in your service. Imagine calling to tell someone about a car loan and actually reaching someone looking to finance a car.

Have a blog or website where you write about financial matters like insurance or loans, you could become an Equileads affiliate and earn money when leads generated through your blog are sold.



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  1. Alyssah

    I agree with you…We should be smart in terms of doing things especially working…

  2. Lara

    For me, we need to be smart in order to attain every goal in life and bring the satisfaction to your self and other people…

  3. Cthy Barnhard

    Working smarter is more important that working harder. Dut doing the two together far outweighs just doing one. Couple this with good inter human rlationsin the business environment will result in promotional opportunity opening up for you.

  4. Kaye Horton

    Great post! The “work smarter not harder” concept applies to online education as well. Many critics believe that the convenience and flexibility of an online degree simply makes it too good to be true.

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